Brands incentivize children to develop skills outside of the internet
Trend - Brands are introducing new experiences to foster the creative growth of Generation Alpha consumers. These experiences promote hands-on engagement with the physical world, encourage real-time social interactions, and inspire exploration of their surroundings without using digital devices.
Insight - As Generation Alpha's presence in the digital realm grows, brands are recognizing the need to balance screen time with real-world engagement. To address this, these organizations are now launching in-person events and activities designed to engage Gen Alpha in a different, more tactile way. Businesses that meet the desire for screen-free activities can attract parents and children who prioritize tangible skills and real-world experiences.
Insight - As Generation Alpha's presence in the digital realm grows, brands are recognizing the need to balance screen time with real-world engagement. To address this, these organizations are now launching in-person events and activities designed to engage Gen Alpha in a different, more tactile way. Businesses that meet the desire for screen-free activities can attract parents and children who prioritize tangible skills and real-world experiences.
Workshop Question - How can your brand engage with its target audience beyond digital campaigns?
4 Featured, 35 Examples:
52,575 Total Clicks
Date Range:
Jul 23 — Apr 24
Trending:
New and Warm
Consumer Insight Topics:
